As of 2025 the region's population increased by 8.6% since 2020, growing by 18,810. Population is expected to increase by 2.9% between 2025 and 2030, adding 6,794.
Labor Market Information
Economy Overview
238,333
Population (2025)
Population grew by 18,810 over the last 5 years and is projected to grow by 6,794 over the next 5 years.
107,914
Total Regional Employment
Jobs grew by 4,290 over the last 5 years but are projected to grow by 1,746 over the next 5 years.
$68.6K
Avg. Earnings Per Job (2025)
Regional average earnings per job are $19.9K below the national average earnings of $88.5K per job.
Hampshire County, MA
167,346
Population (2025)
Population grew by 18,757 over the last 5 years and is projected to grow by 7,104 over the next 5 years.
78,843
Total Regional Employment
Jobs grew by 3,814 over the last 5 years and are projected to grow by 1,830 over the next 5 years.
$86.4K
Median Household Income (2023)
Median household income is $7.9K above the national median household income of $78.5K.
Franklin County, MA
70,987
Population (2025)
Population grew by 53 over the last 5 years and is projected to decrease by 310 over the next 5 years.
29,071
Total Regional Employment
Jobs grew by 476 over the last 5 years and are projected to decrease by 84 over the next 5 years.
$72.6K
Median Household Income (2023)
Median household income is $6.0K below the national median household income of $78.5K.
The Counties in Comparison
Population Characteristics
Hampshire County, MA
Franklin County, MA
December 2025 Labor Force Breakdown
"Not in the labor force" refers to individuals who are neither employed nor actively looking for work, meaning they are not currently considered part of the workforce; this could include people like retired individuals, students, stay-at-home parents, or those are not actively seeking employment due to disability or other reasons.
Hampshire County, MA
Franklin County, MA
Job Posting Analytics
Regional Breakdown
Overview
Largest and Top Growing Industries
Largest Industries
Top Growing Industries
2025 Unemployment Rate
As of December 2025 the unemployment rate for the Franklin Hampshire region is 4.6%. This is slightly lower than the unemployment rate of 4.8% for the Commonwealth of Massachusetts.
Unemployment Rate Trends
Hampshire County, MA
Franklin County, MA
Unemployment by Age
2025 Advertised Salary Trends
In Massachusetts, a new law mandates that employers with 25 or more employees must include a salary range in all job postings, effectively requiring them to disclose salary information on job advertisements; this provision went into effect on October 29, 2025.
Advertised Salary Trend
Advertised Salary
2025 Top Industries & Occupations
Top Posted Occupations
Top Cities Posting
2025 Top Qualifications & Skills In Demand
Top Qualifications
Top Specialized Skills
Sources and References
Job postings are collected from various sources and processed/enriched to provide information such as standardized company name, occupation, skills, and geography.
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